Not easy, but we made it. We still have an emotional hangover from the experience of going to Paris during Fashion Week.
Every corner of the city breathed fashion, and all the places previously empty now were spaces for showrooms and parties. Pharrell, Rihanna, Jared Leto, J Balvin... Many famous faces did not want to miss one of the events of the year.
It seems easy to go to a city where everyone would talk about fashion for a few days, but you are not the only one, you have to compete with hundreds of brands with the same mission and expectations. Many nerves for the work invested in recent months were diluted at the moment when on the horizon appeared a crowd ready to discover all the details of the SPRING SUMMER 2024 season.
During the Fete de la Musique, a day when music is the main protagonist, we had different DJ sets by Melwoods, Yibril, 22Heures30 and Kaloncha Sound. As a climax, the Swiss artist Di-Meh offered a performance that everyone would comment later.
Luxury guests such as Hollywood actor Óscar Jaenada were spotted with the brand. The party was supported by the drink brands San Miguel, Jarritos and Desperados.
See you next year Paris!
